All of the signs are pointing towards the health trend when it comes to beverages in FMCG or convenience.
Australia-based natural nootropics beverage company, Shine is launching new 330ml size bottles, in three flavours.
- Blueberry Lemonade
- Peach Passionfruit
- Tropical Coconut
The Shine beverages are made with no added sugar, artificial colours or flavouring and are full of natural, age-old functional ingredients (known as nootropics).
The new range follows Shine’s original 100ml shot and 400ml sparkling range and is designed to appeal to customers searching for better sources of energy and greater varieties in sizes and flavours.
“The energy drink market has evolved considerably over the past 3-5 years,” says CEO and Co-Founder of Shine Drink, Steve Chapman.
“We’re leading busier lives than ever before and at the same time, we’re more health conscious than ever.”
Recently, consumers are focusing more specifically on their health due to Covid-19, and the industry has seen a strong demand for Better Energy products.
“…natural nootropics do an incredible job of providing the energy needed to manage a busy lifestyle without compromising health,” explains Mr Chapman.
The new range will hit shelves nationally in 7-Eleven, Coles Express, Zambrero, EG Group, selected Coles Supermarkets and Woolworths Metro during October.
The RRP is $4.95. There are more flavours and retailers due to launch before the end of the year, to learn more about Shine head to shinedrink.com.