Simplot Australia has appointed CHEP as its new creative agency.
The account was awarded after a competitive pitch process. Work on strategic direction, ideation and production for brand campaigns, product launches, and always on activity, is now underway.
CHEP CEO Lee Leggett says the agency is thrilled to be partnering with Simplot.
“The pitch process was brilliantly run, and we’re looking forward to collaborating with their team to build a brand that not only resonates with our consumer but also drives lasting growth through bold creativity and strategic thinking,” she says.
CHEP Managing Director – Melbourne Thomas Penn adds: “We look forward to helping Simplot continue to build on the incredible success of the amazing brands that make up its business. It’s going to be a lot of fun.”