The Smith’s Snackfood Company has announced it’s an official Tournament Supporter of FIFA Women’s World Cup Australia & New Zealand 2023. This is an extension of Frito-Lay North America’s relationship with FIFA.
As a Tournament Supporter, the Smith’s Snackfood Company brands – Smith’s, Twisties and Doritos – will be the only savoury snack options available to the general public at stadiums and FIFA fan festivals.
“Globally, we’re committed to investing and celebrating women’s sports and I’m proud that we’re extending this support locally here in Australia,” says The Smith’s Snackfood Company CMO Vandita Pandey.
“Our snacks are known to bring people together and offer moments of fun. They go hand-in-hand with enjoying iconic sporting events, so we are delighted to be a tournament supporter of the FIFA Women’s World Cup 2023.
“As world-class women’s football takes centre stage in Australia, we are also excited to be supplying football fans with their favourite snacks and serving up our biggest-ever promotion.”
Up until 5 September, Australians can purchase any pack of Smith’s, Twisties or Doritos and visit smithswin.com.au to go into the draw for a chance to win fan gear. There are thousands of prizes to be won.
The promotion is available at any retailer in Australia that stocks the participating products from The Smith’s Snackfood company. Entry is only open to consumers that are Australian residents and aged 16 years and over.
This follows Frito-Lay North America’s announcement that it has signed on as Tournament Supporter. Frito-Lay has extended rights to The Smith’s Snackfood Company.