The importance of water is widely recognised, but sodium often gets overlooked as a crucial nutrient for maintaining optimal hydration and overall well-being
Sodii, Australia’s first purposefully salty hydration product, aims to correct this misconception by highlighting the essential role of salt in everyday hydration, helping improve the health of Australians
Sodii Co-Founders Jason Thomas and Cale McPherson first set out to create a product for their own use after none on the market in Australia contained enough salt or were loaded with sugar and artificial ingredients. They soon realised many people were looking for a similar product for daily well-being, athletic performance and recovery.
Now, only a few years later, Sodii, Australia’s highest rated electrolyte product is pioneering the product category and is available online and nationwide in select health food stores, boutique gyms, wellness studios and from health practitioners.
“We’re on a mission to improve the health of Australians, educating them about the importance of quality salt, which is often overlooked for proper hydration and as an essential nutrient the body needs to thrive,” said Mr McPherson.
“We get a real kick out of positively impacting the lives of so many Sodii enthusiasts and love hydrating Australians one salty drink at a time.”
Sodii claims to stand out by packing in more electrolytes compared to most Australian brands and contain the “perfect balance of key minerals” (1000mg of sodium, 210mg of potassium, and 70mg of magnesium) with zero added sugar, no artificial sweeteners, and Australian-sourced organic salt.
Sodii Everyday Hydration Salts come in single-serve sachets or 30-serve tubs, available in seven refreshing sweet-and-salty flavours: Salty Pineapple, Salty Berry, Salty Citrus, Salty Grapefruit, Salty Passionfruit, Salty Raspberry and Unflavoured, with prices from $68.90.