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ring the first three weeks of September, SPAR customers in the Netherlands received one free SPAR Own Brand product when purchasing a promotional A-brand product of the same type.
In return, customers were requested to give feedback on whether they prefer the A-brand of the SPAR Own Brand product.
SPAR Netherlands Commercial Director Susanne Kroon said: “With this campaign, we would like to highlight that quality does not need to be expensive. Our own brand products are at least as good, if not better, than products of other brands. This is why we think it’s a good moment to promote our SPAR Own Brands.”
Each week, six different products were promoted as part of the campaign. M&Ms, Ajax and Heinz were among the A-brands to be compared with private label.
