Honest to Goodness is strengthening its position in the health-focused market with the strategic acquisition of Komarov Food’s ‘Pimp My Salad’ and ‘Pimp My Snack’ Brands.
“We are excited to welcome ‘Pimp My Salad’ and ‘Pimp My Snack’ into the Honest to Goodness family,” says Honest to Goodness company founder and Managing Director Matt Ward. “These brands have carved out a unique niche and are popular among health-conscious consumers looking for simple ways to enhance their snacking and meals with vegan, gluten-free, dairy-free, nutrient-rich ingredients like sprouted seeds, superfoods, and plant-based proteins. By bringing these brands into our portfolio, we’re reinforcing our mission to make healthy living not just possible, but straightforward and enjoyable for everyone,” Mr Ward said.
For years, the Pimp My Salad brand has delighted families and food enthusiasts with its creative approach to healthy eating, offering a vegan-friendly range that makes healthy eating effortless. This strategic acquisition is the next step in Honest to Goodness’ long-term growth plans, following the acquisition of 2die4 Live Foods in 2021, and the Absolute Organic and Eco Organic brands in 2023. The company aims to broaden reach both domestically and internationally and continue to strengthen its commitment to making healthy living simple, sustainable, and accessible.
“Integrating these strong, consumer-recognised brands into our product portfolio, not only allows us to reach a broader customer demographic, they also seamlessly fit into our existing distribution network and manufacturing capabilities, underscoring our dedication to maintaining quality and ensuring operational efficiency,” Mr Ward said.
With the addition of ‘Pimp My Salad’ and ‘Pimp My Snack’, Honest to Goodness continues to position itself as a trusted leader in the health-food industry, offering high-quality, innovative products that cater to the evolving needs of modern consumers. Customers can look forward to seeing these exciting brands alongside Honest to Goodness’ existing range of over 1200 products, available both online at goodness.com.au and through its extensive retail network of independent grocery stores.
“One of our goals as a business is our commitment to making healthy and nutritious options accessible and affordable for everyone. Healthy eating should not be a luxury, but a fundamental right for all consumers and the Pimp My Salad and Pimp My Snack ranges deliver on all levels,” Mr Ward said.