Tag Archives: Adobe

Ad diversity and consumer representation critical for brands

Results from the Adobe Diversity in Advertising survey reveals that diversity and consumer representation in advertising is important to most Australians and key to brand engagement and trust. Diversity and representation While progress has been made with 58 per cent consumers reporting ads are more diverse now compared to three …

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‘Experience-driven’ companies do better, says new research

New research has found that brands that invest in “experience transformation” across people, processes and technology achieve “superior” business performance, says Adobe. Adobe commissioned the research from Forrester Consulting. The study is entitled ‘The Business Impact of Investing in Customer Experience – A Spotlight On Asia Pacific’. It concluded that …

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