Tag Archives: advertising

Ad diversity and consumer representation critical for brands

Results from the Adobe Diversity in Advertising survey reveals that diversity and consumer representation in advertising is important to most Australians and key to brand engagement and trust. Diversity and representation While progress has been made with 58 per cent consumers reporting ads are more diverse now compared to three …

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New app feature unlocks more rewards with Flybuys

Unlockd, an app that lets users view targeted ads in exchange for points, has launched a new feature to offer greater rewards. The ‘Earn Wall’ feature within Unlockd allows members to collect bonus points each month by completing short tasks, like answering surveys or watching video, delivering up to four …

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New ACCC guidance for free-range-egg standard

To offer guidance for egg producers, the ACCC has released the new National Information Standard on free range eggs, which comes into effect on April 26 this year.  According the new standard, egg producers cannot use the term ‘free range’ on packaging unless the eggs were laid by hens that: …

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