Tag Archives: analytics

IRI launch empowers FMCG

FMCG manufacturers can now benefit from the ‘always-on’ access to market data, analysis and insights with IRI’s new end-to-end analytics platform. Launched at the 2019 IRI Growth Summit in London, July 8-10, the IRI Always-on Marketing Mix Effectiveness platform enables manufacturers to measure, optimise and plan their brand’s performance, including …

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