Tag Archives: Bazaarvoice

Shopper influence reaches new heights

New research suggests almost two-thirds of online shoppers shun celebrity influencers and more than 61 per cent feel that celebrity influencers are out of date. Fashion and lifestyle blogger influence on consumer purchasing trumps royals, models, actors and sportspeople, but it’s everyday shoppers who have the greatest power to sway …

Read More »

‘Poor online experiences’ damaging Aussie retail

Poor customer carting and checkout experiences are deterring Aussie shoppers from using mobile phones to complete their purchases, says Bazaarvoice. It says its new research shows a clear need for Australian retailers to improve their mobile shopping capability through: Authentic content Better “discoverability” (eg, through search engines) Easier paths to …

Read More »