Tag Archives: brands

Growing intersect between environment and health

A new study shows that the environment and health, the two most pressing consumer demands, are converging. This comes to light via a research study carried out by Tetra Pak in partnership with Ipsos. The convergence is creating opportunities for food and beverage brands in how they market their products to consumers over …

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Shopper influence reaches new heights

New research suggests almost two-thirds of online shoppers shun celebrity influencers and more than 61 per cent feel that celebrity influencers are out of date. Fashion and lifestyle blogger influence on consumer purchasing trumps royals, models, actors and sportspeople, but it’s everyday shoppers who have the greatest power to sway …

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Coca-Cola tops Euromonitor list of global megabrands

Coca-Cola has topped Euromonitor International’s list of worldwide megabrands, pushing bitter rivals Pepsi into second place. The global market research company recently unveiled its list of top 100 megabrands. It ranked the world’s leading FMCG brands by retail sales value in 2017. The report found that global FMCG sales reached …

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Australian shoppers rethink their priorities

New research from ALDI Australia indicates that rising costs combined with lifestyle changes are shifting consumer behaviour, with private label and “little luxuries” the big winners. ALDI Australia’s ‘Household Expenditure Report’, with research conducted by Deloitte Access Economics, reinforces popular commentary that Australian households are feeling the pinch now more …

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ALDI named cheapest supermarket

Consumer watchdog Choice has compared the average cost of a basket of groceries from 110 supermarkets across Australia and found ALDI to be significantly cheaper than Woolworths, Coles or IGA. Choice sent undercover shoppers into 32 Coles, 32 Woolworths, 26 ALDI and 20 IGA stores in 33 locations across Australia …

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