Tag Archives: data

ACCC calls for changes in loyalty schemes

Improvements to customer loyalty schemes and broader legislative reforms are required, according to the ACCC’s final report into customer loyalty schemes. Released on Tuesday, the report recommends loyalty schemes, such as frequent flyer, supermarket and hotel operators, better inform consumers, improve their data practices and stop automatically linking members’ payment cards to …

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Retailers struggle to monetise data and drive experience

Eighty-five per cent of global grocery retailers lack the capabilities, technology, people and processes to use insights to monetise their data and drive customer experience, says a new study commissioned by dunnhumby. Despite the apparent barriers, the Forrester Consulting-conducted study, The Future of Retail Revenues Must Be Data Led, finds …

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Unilever to ‘transform’ company with Microsoft tools

Unilever is currently working toward one of its major goals to become driven by data insights in order to predict the future. To do this, the global company has implemented a host of digital tools from Microsoft. It is intended that these tools will “transform” the way Unilever is connecting …

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Data security influences purchasing habits

Seventy-four per cent of Australian consumers claim their confidence in a brand’s data security influences how they spend money with that brand, according to new global research. More than 2,000 consumers participated in the PCI Pal and Natterbox-conducted ‘This is Australia’ research. It investigated the sentiment towards data security and …

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Supermarkets must invest ‘heavily’ in technology, says IRI

Big-data firm IRI says supermarkets must invest “heavily” in technology to keep up with rapidly evolving consumer trends. Chief Commercial Officer, Asia Pacific, IRI, Alistair Leathwood, has outlined the challenges facing the retail sector in IRI’s ‘Retail Outlook for 2019 and Beyond: Staying One Step Ahead’. Investing in data and …

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$51 billion is spent on promoted sales – but do they work?

New research by Nielsen has found that retailers and manufacturers often see no return on investment from promotions. In Australia, retailers spend $51 billion on promoted sales. But Nielsen says 48 per cent of this income would have come in anyway, whether the sales were promoted or not. As a …

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What Australians really think about data privacy

Research into consumer attitudes to privacy has found that just 34 per cent of Australians surveyed think they are getting improved service in return for the personal data they give to companies. Recently undertaken by the Association for Data Driven Marketing and Advertising (ADMA) and the Global Alliance of Data …

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Partnership delivers new health and wellness insights

Global measurement company Nielsen, and medical research company The George Institute, have commenced a new relationship that enables Australian grocery brands to better understand the impact of nutritional information on food packs, such as sugar, protein, fat, calories and recommended serving size. The relationship will provide never-before-seen data and insights …

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Buying local on the rise

The Australian Made Campaign has released research results showing most Australian businesses are now implementing a policy of, or expressing a preference for, buying local, Australian-made goods. The data, in a report on the purchasing habits of the commercial sector, shows 74.4 per cent of Australian businesses are choosing locally …

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Confidence in future economic conditions drops

The results of the latest ANZ-Roy Morgan Australian Consumer Confidence survey are bleak, with optimism over future economic conditions continuing to fall. According to the data, consumer confidence dropped by 0.6 per cent in the week ending September 24. “Consumers’ views towards current economic conditions remained unchanged (up 0.1 per …

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