Monday, June 17, 2024

Woolworths selects Thematic for better customer and employee insights

Woolworths Group has teamed up with Thematic to enable the company to improve customer and employee experiences (CX and EX) with real-time feedback data across Australia and New Zealand.

With Thematic’s feedback analytics platform, Woolworths will be able to instantly identify and understand what’s needed to enhance customer and employee experiences, identify new issues before they escalate and track the impact of initiatives.

“We’re thrilled to be partnering with Woolworths Group to help them take their customer and employee experience to the next level by analysing feedback from customers and employees in a meaningful and actionable way,” says Thematic CEO Alyona Medelyan.

“Our artificial intelligence (AI) technology has been trained on hundreds of millions of pieces of feedback and continues to evolve, allowing us to assist some of the world’s best brands build in-depth understanding of their customers.”

Thematic currently works with the likes of Google, LinkedIn, DoorDash and Atlassian to extract insights from their feedback data.

Woolworths selected Thematic for its quick, AI-fuelled theme creation and intuitive, insightful dashboards as well as the company’s high level of partnership support.

“Australian and New Zealand presents many opportunities for Thematic,” says Ms Medelyan.

“Signing Woolworths serves to further sharpen our focus on the ANZ market.

“We’ve also recently appointed a new ANZ Country manager and we’re excited to help more companies in this region get the most from their feedback data and become truly customer led.”

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