Tag Archives: design

FMCG marketing celebrated at Shop! ANZ awards

The best of the best in FMCG marketing design was celebrated at last night’s Shop! ANZ 2019 Marketing at Retail Awards. Ferrero Australia and Kraft Heinz took home the night’s biggest prizes. Ferrero Australia’s Kinder Halloween POP display by Orora Specialty Packaging and The Mix Agency won several Awards throughout …

Read More »

Finalists announced for 2019 PIDA awards

The finalists for the 2019 Australasian Packaging Innovation & Design Awards (PIDA) have been announced. Coordinated by the Australian Institute of Packaging (AIP) and Packaging New Zealand, the awards recognise companies and individuals who are making a significant difference in their field across Australia and New Zealand. The awards are …

Read More »

Beating the giant-slayers: survival strategies for FMCG brands

Crunch time is fast approaching for brands that have failed to act and those in categories that are in terminal decline. By Cowan Australia CEO Dominic Walsh and Cowan London Managing Director Elizabeth Finn. It’s not a good time to be an FMCG giant. The old certainties of rising incomes, …

Read More »

Design agency Cowan Australia relaunches

International design agency Cowan has just relaunched in Australia, the company has announced. It comes at a time, says the company, when client needs in Australia and Asia are once more driving marketers to invest in regionally based brand design. According to the agency, the Cowan Australia team will work …

Read More »

Tetra Pak introduces ‘retortable’ carton package

Tetra Pak has launched a retortable carton package, Tetra Recart, which it claims is an alternative to cans, stand-up pouches and glass jars and a world first. The company says the lightweight material and cubic design make the package easy to transport and store. The cartons have a perforated-edge opening, …

Read More »