Tag Archives: engagement

Ad diversity and consumer representation critical for brands

Results from the Adobe Diversity in Advertising survey reveals that diversity and consumer representation in advertising is important to most Australians and key to brand engagement and trust. Diversity and representation While progress has been made with 58 per cent consumers reporting ads are more diverse now compared to three …

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Coles named top grocery retail Facebook page of 2017

According to Online Circle Digital’s 2017 Facebook Performance Report, Coles is leading the category in number of fans, average engagement and share of voice. The report shows that Coles holds the largest share of voice in the retail (grocery) category with 24.7 per cent, closely followed by Woolworths (23.97 per …

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