Tag Archives: IRI

FMCG manufacturers can now benefit from the ‘always-on’ access to market data, analysis and insights with IRI’s new end-to-end analytics platform. Launched at the 2019 IRI Growth Summit in London, July 8-10, the IRI Always-on Marketing Mix Effectiveness platform enables manufacturers to measure, optimise and plan their brand’s performance, including …

Insights reveal while a majority of Australians feel healthy and the health food segment is growing, 67 per cent are overweight or obese, only 17 per cent meet physical activity guidelines and only five per cent eat enough fruit. IRI Asia-Pacific Chief Commercial Officer, Alistair Leathwood delivered interesting insights into …

As clean eating sweeps the nation food shoppers are turning away from some processed foods, a report reveals. Declining food categories  Herald Sun Consumer Reporter, Karen Collier recently reported on Supermarket data, which shows that purchases of canned fruit and vegetables dropped by five and three per cent, respectively in …

One-in-five Australians feel under time pressure when shopping, according to IRI Client Growth Partner, Mairead McElvanna, leading many down the path of least resistance – quick, easy and accessible meal solutions. To meet this demand, the convenient meals category spans several formats and is available in supermarkets and direct-to-door. Pre-made …

Big-data firm IRI says supermarkets must invest “heavily” in technology to keep up with rapidly evolving consumer trends. Chief Commercial Officer, Asia Pacific, IRI, Alistair Leathwood, has outlined the challenges facing the retail sector in IRI’s ‘Retail Outlook for 2019 and Beyond: Staying One Step Ahead’. Investing in data and …

IRI has announced the appointment of Paul Hinds to the role of managing director for the Asia Pacific region. Mr Hinds is a “highly experienced and accomplished global IRI executive”, according to IRI. He will be based in the Sydney office. IRI describes itself as a “big data and technology …

Anxious Australian shoppers are reining in their spending due to worries about the economy, according to new research by IRI. Early results indicate Australians are feeling more concerned about their financial situation. In fact, more than half (51 per cent) of respondents feel the economy will not improve in the …

Private label accounted for 18.1 per cent of all Australian FMCG dollar sales in the 52 weeks to May 21 this year, outpacing national brands, according to a report from market researcher IRI. “Private label has reached an important pivot point in Australia as supermarkets refine their strategies to respond …