Tag Archives: lamb

GRAZE on the new Coles lamb range

Coles will be the first Australian supermarket to offer a range which comes entirely from lamb that graze freely on Tasmanian grass. Available in over 800 supermarkets, the new GRAZE Tasmanian grass-fed lamb range is 100% Australian and includes lamb chops, roast, cutlets and mince. “Grass-fed meat is sought after …

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Why not lamb for weeknight dinners?

Inspiring consumers to look at lamb as an option for mid-week meals is the focus of Meat & Livestock Australia’s (MLA) new Spring Lamb campaign launched last week. The six-week campaign builds on the successful ‘Too Easy’ campaign tagline and creative material, and includes a range of activities to appeal …

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MLA springs into action with new marketing campaign

Meat & Livestock Australia (MLA) has launched its spring marketing campaign for lamb. The campaign features the new brand platform ‘Share the Lamb’. According to the MLA, it sets out to “celebrate and champion lamb’s long history of bringing Australians together while actively inviting people to connect over a delicious …

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McCain Foods offers slow cooked meals – fast

McCain Foods is launching a new range of Slow Cooked Meals to bring “convenience to comforting slow cooked meats and root vegetables”. The slow cooked meal is back in fashion. But McCain’s researchers have discovered that more Australians want to enjoy a faster slow cooked meal – “a meal that …

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