Tag Archives: marketing

Nielsen set to launch marketing cloud in Australia

Global measurement company Nielsen will hold Australian launch events for its marketing cloud on April 11 and 16. The Sydney launch will take place on April 11 and the Melbourne launch on April 16. According to the company, the Nielsen Marketing Cloud offers “a data management platform with rich, proprietary …

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Bulla appoints new marketing head

Bulla Dairy Foods has appointed Simone Cote (pictured right) to the role of General Manager – Marketing, Innovation and Corporate Strategy. Ms Cote has been tasked with continuing the strategic growth of the Australian iconic dairy brand. She will step into the role in January. “We’re really pleased to welcome …

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Beating the giant-slayers: survival strategies for FMCG brands

Crunch time is fast approaching for brands that have failed to act and those in categories that are in terminal decline. By Cowan Australia CEO Dominic Walsh and Cowan London Managing Director Elizabeth Finn. It’s not a good time to be an FMCG giant. The old certainties of rising incomes, …

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Ten-year anniversary for Woolworths logo

Woolworths redesigned its logo for the first time in more than 20 years in October 2008. This redesign, which celebrates 10 years this October, represented the biggest change in the communication of the business. Woolworths Supermarkets says it wanted a modern identity that not only reflected its positioning as “the …

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Best FMCG marketing campaigns crowned

Fonterra Australia and Nestlé were among the big winners at the prestigious Shop! (formerly POPAI) 2018 Marketing at Retail Awards in Sydney last night, with a host of grocery, convenience and liquor brands taking out major prizes. Fonterra Australia took home Gold for its Ideal Chiller campaign with The Xine …

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Design agency Cowan Australia relaunches

International design agency Cowan has just relaunched in Australia, the company has announced. It comes at a time, says the company, when client needs in Australia and Asia are once more driving marketers to invest in regionally based brand design. According to the agency, the Cowan Australia team will work …

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Submissions open for 2018 POPAI awards

Entries are now open for POPAI’s 21st annual Marketing at Retail Awards. Covering 20 categories, the awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing, and are open to Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers and …

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Branded Design forms Branded Group, hires key executives

Sydney-based retail-marketing agency Branded Design has expanded its management team and restructured as Branded Group. Point-of-purchase (POP) industry veterans Ashay Sharma and Carlos Tapia will take key positions in the new structure of Branded. Previously Mr Sharma was managing director and founder of POP Impact and The POS Collective with …

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The biggest health show in the country – naturally

Naturally Good, claimed to be the largest expo for healthy retailers, brands and practitioners in the southern hemisphere, is returning to Sydney at the end of this month and is slated to be the biggest event to date. Recognised as Asia Pacific’s go-to event for sourcing the latest healthy, natural …

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