Tag Archives: meal kits

Consumers craving convenience

One-in-five Australians feel under time pressure when shopping, according to IRI Client Growth Partner, Mairead McElvanna, leading many down the path of least resistance – quick, easy and accessible meal solutions. To meet this demand, the convenient meals category spans several formats and is available in supermarkets and direct-to-door. Pre-made …

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Three in four Aussies still eat home-cooked meals

Despite the relentless drive towards convenience, most Australians still prefer to eat home-cooked meals, says new research. Global research company the NPD Group did a pilot study on home-prepared meals. It found that nine in ten respondents have a home-prepared meal made from store-bought ingredients within a four-week period. In …

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Patak’s: good things come in small pots

Indian food brand Patak’s claims to be helping millions of amateur-to-serious chefs create “closest-to-authentic” Indian dishes from home with the launch of its latest product, Paste Pots. Patak’s says the Paste Pots, inspired by 60-year-old family recipes, all include at least 11 spices that are ground, perfectly blended and preserved …

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Unlocking growth in meal kits

Meal kits are a small category with the potential to have a significant impact on the traditional and online grocery retail market, according to research from Nielsen. Meal kits contain pre-portioned ingredients and recipe instructions for a complete meal that shoppers prepare and cook themselves. During the past eight months, …

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Aussie Farmers Direct enters meal-kit market

Online retailer Aussie Farmers Direct is promoting its ‘Simple & Fresh Dinner Box’ meal kit as allowing time-poor couples and families to “savour the joys of cooking minus the time and stress of shopping and meal planning”. Chief Merchant Duncan Kirk said the company was well placed to capture the …

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