Taste.com.au has released findings from its Trend Forecast 2025, described as a rich insight into the 4.5 million Australian food lovers who connect with the food media brand every month.
Taste’s audience consumes 68 million page views a month and generates 99 million data points every day, which the brand says provides an “unrivalled” consumer intent data into what Australians are planning, shopping, cooking and sharing in food.
This data is combined with Australian and global trend reports, and then layered with the “expertise and foresight” of the company’s Food Directors and Editors to identify the Taste Trends that will drive the most action for brands in 2025 and beyond.
The three key food trends that Taste believes will have the biggest impact in 2025 are:
- Brave new world. “Three enduring behaviours shaping how Australians live, learn, cook and consume – time squeezing, tech tracking and AI adopting.”
- Pantry pride. “Time and budget pressures are igniting a renewed sense of satisfaction and accomplishment in being a planner, provider and nourisher.”
- Cultural connection. “The vibrant, ever evolving multicultural food heritage of Australia is now influencing every stage of the cooking experience.”
“We’ve been forecasting food trends since 2017 and they have consistently hit the mark,” says Head of Food, Health & Travel Kerrie McCallum. “They’ve become a valuable resource for brand leaders, shaping their product, content, and marketing strategies.
“For the first time, we’ve conducted a longitudinal analysis of the Taste Trend Forecast, showcasing the impact of the trends. Our data review demonstrates the accuracy of our predictions, highlighting that many trends not only sparked consumer interest but have also shown steep, sustained growth. In fact, some trends hit an all-time high – from plant-based diets and gut health to the rise of kitchen gadgetry. The combination of taste.com.au’s unparalleled data and insights creates a powerful formula for success.”
Food video trends
Along with the key trends, five food video trends were revealed that will have longevity in the year ahead:
- Pantry magic
- Dinner hacks
- Fresh and fast
- Sensory trifecta
- Taste tests
Influence of recipes
Taste’s presentation also showcased how recipe content can influence product purchase.
For the first time, taste.com.au recipe interactions have been combined with Coles 360Impact data, to measure the success of branded recipe recommendations in driving transactions.
Results show 50% of taste.com.au readers purchased the branded product listed in the recipe within seven days.