Shopper’s relaxed ‘set and forget’ approach could potentially lose them over $2400 in savings, according to new research from ALDI.
45% of respondents say they have inherited their parents’ grocery shopping behaviours when it comes to selecting their supermarket of choice.
Nearly six in ten (59%), however, say they are looking to switch up their services to save money in the next 12 months. Aussies are looking to make these savings up by reviewing and changing their current energy suppliers (24%), entertainment subscriptions (23%) and supermarket (21%).
“At a time when Aussies are feeling the pinch the most, only one in five Australians are looking to change up their supermarket routine in 2023. We have remained firm with the lowest prices, every day of the year. So, Australians looking to bank real savings on their household costs should try shopping at ALDI as their first port of call,” says ALDI Australia Managing Director Jordan Lack.
“By doing this, every Australian can save on their grocery bill week-in, week-out. We understand that there may be items you occasionally need to get elsewhere, we say go for it – however, starting your shopping at ALDI will be worth the extra savings.”
More than three quarters of the Aussies surveyed (78%) have changed how they shop in the last 12 months. Many consumers are shopping around for deals more regularly (36%), comparing prices before they shop (34%), and doing a ‘big shop’ for groceries less frequently than usual – for example, once fortnightly (26%).
Just one in ten respondents (9%), though, say they have switched supermarkets, and one in five (19%) are reluctant to switch supermarkets believing the savings aren’t worth the switch, a notion Mr Lack rejects.
“We are all creatures of habit but changing where you do the bulk of your weekly shop to ALDI will have a meaningful impact on your back pocket,” he says.
“Our most recent Price Report shows that the savings are clearly worth the switch. In fact, the average family can save up to $2400 per year. We will continue to offer the highest quality products at the lowest prices across our stores.”