Thins®, makers of Australia’s favourite light and crispy potato chips, have found a tasty way bring happiness to sick kids. Thins and Starlight Children’s Foundation have partnered to create a limited-edition Cheddar Cheese flavour available nationally with 10 cents from every pack sold donated to Starlight.
The team at Starlight work tirelessly to bring the fun, joy and laughter that’s essential to children’s health and wellbeing. From one wish granted more than 30 years ago, Starlight now creates over half a million Starlight Experiences for sick kids each year. In fact, Starlight is Australia’s broadest reaching children’s charity.
Snackbrands Marketing Director James Deysel says: “What greater joy is there than to see kids being carefree and happy? We’re humbled to play a small part to help Starlight make this a reality for thousands of sick kids this year.”
Starlight CEO Louise Baxter says: “Starlight can only bring happiness to sick kids and their families through the generosity of our corporate partners, individuals and the community. Our new partnership with Thins® will see funds raised from the Cheddar Cheese flavour helping Starlight to continue to brighten the lives of sick kids in hospitals across the country. I absolutely love the Starlight inspired packaging created for this great initiative”.
Thins Cheddar Cheese 150g is available nationally at Coles, Woolworths, and independent stores.