UK retailer Asda has created a fleet of (possibly) the world’s smallest supermarket delivery vans, ‘driven’ by gnomes from its much-loved Christmas advert.
The remote-controlled dinky delivery vans at the heart of Asda’s new ‘Gnome Delivery’ service are fully functioning replicas of regular supermarket home delivery vans – just ten times smaller. Measuring only 70cm long and 30cm high, they’re the perfect size for a gnome and have just enough room in the back for a compact Christmas shop.
The fleet of five Gnome Delivery vans will be turning heads and raising smiles as they zip up and down the pavements, supplying free tiny Asda shops to the doors of hundreds of houses in London, Cardiff, Glasgow, Leeds and Manchester.
In Asda’s hit Christmas campaign (which has now racked up over 25 million views on social media alone) the ‘gnomies’ come to the rescue and help snowed-in Asda colleagues get everything ready for Christmas. Now, the same stars – Max, Gnorma, Gnibbles, Gnarla and Gnicky – are lending a helping hand once again, this time from behind the wheels of tiny supermarket delivery vans.
“We’ve been blown away by the love customers have for our gnomes and our pint-sized Gnome Delivery vans are a really fun way for us to keep spreading that joy this Christmas,” says David Hills, Chief Customer Officer at Asda.
“Our Christmas range is all about helping our customers to have their best Christmas ever with our vast array of incredible festive products all at unbeatable Asda prices, and additional touches like these little vans delivering free festive treats are the cherry on top”.