Loyalty program Flybuys has appointed Chris Scudder as Sales Director of its data division, Unpacked by Flybuys.
With over fifteen years’ digital media and publishing experience across APAC and EMEA, Mr Scudder is said to have a strong history in growing and managing successful teams that establish sales with agencies and brands direct. His diverse background brings extensive knowledge across performance, AI and data-driven marketing, in addition to deep programmatic and SaaS expertise.
Flybuys Chief Product Officer Harley Giles says Mr Scudder is well placed to continue the work of previous salles director Alex Hunt.
“We look forward to his commencement in leading our brilliant Unpacked by Flybuys go-to-market team to drive an exciting sales trajectory and build momentum for the data division,” Mr Giles says.
Commenting on his appointment, Mr Scudder described Flybuys as an “iconic Australian brand with a deep retail history”.
“The data-led opportunities we can provide for clients is truly unique in this market and this next growth phase is truly exciting for everyone involved. I am thrilled to be part of the next chapter in the Unpacked by Flybuys story, building on existing partnerships and helping grow new ones – there has never been a more exciting time in this vertical,” he says.
Mr Scudder joins Unpacked by Flybuys from Skai (formerly Kenshoo) where he led the sales function across Australia and APAC. Prior to his role at Skai, he played a pivotal role in opening and leading the Quantcast business in Asia.