The UK’s “largest” bakery brand, Warburtons, is bringing its gluten-free range to Australian shores, putting bakery back on the menu.
Australia has one of highest rates of allergies in the world, and according to research from the Murdoch Children’s Research Institute, the highest published rates of food allergies in children. Australia has also seen a growing trend towards gluten-free diets, with around 11% of Australian adults following a gluten-free diet.
“With increasingly more consumers looking for delicious and reliable alternatives the Warburtons gluten-free range is positioned to cater to this demand,” Warburtons said. “It provides those looking for gluten free bakery alternatives, a trusted option backed by decades of expertise in bread-making and made in a dedicated gluten-free bakery to ensure the highest quality and food safety.”
The fifth-generation family business, with over 148 years of baking expertise, launched its Gluten Free range in 2011 and it is now the UK’s “number one” gluten free bakery brand.
“The range is perfect for consumers who suffer from Coeliac disease, are gluten intolerant or simply seeking gluten-free alternatives,” Warburtons said. “Baked using the highest quality ingredients, the Warburtons Gluten Free range has been created to deliver the taste and texture consumers would expect from their bakery products.”
Having built significant gluten-free credentials in the UK, Warburtons range includes: Tiger Bloomer Loaf retailing at $9.90, Super Soft Brioche Sliced Rolls available in a pack of four retailing at $8.50, Super Soft White Sliced Rolls available in a pack of four retailing at $8.50, and Crumpets available in a pack of four retailing at $7.
Chairman Jonathan Warburton says: “We believe you shouldn’t have to compromise on quality, just because you need to follow a gluten free diet. So, we’ve done what we do best and used our years of baking expertise, and passion, to create a fantastic range of gluten free products that offer consumers the guarantee that every bite reflects the same standard of excellence that Warburtons is known for.
“We’re excited to bring this much-loved range to Australia, offering consumers here a gluten-free option that doesn’t compromise on taste.”
The family-owned business is committed to ensuring its products arrive as fresh as possible, maintaining the same high standards Australians expect from a trusted family bakery.
The new gluten-free range will be available at Coles supermarkets nationwide.
