Well & Good has launched an innovative range of new allergen-free goodies at Woolworths’ supermarket shelves nationally.
The family-owned brand has “worked tirelessly to become one of Australia’s leading baking brands for consumers who might usually miss out on the fun in food due to special dietary needs.”
Well & Good Managing Director Sam Barak arrived in Australia with a dream and a converted family garage back in 2005. Mr Barak wanted everyone to have the opportunity to enjoy healthy, good food without having to worry about the usual addition of nuts, dairy and gluten. Woolworths understood the significance of what they were doing, and “Well & Good is now one of the most beloved brands by mums, kids and kids at heart across the nation.”
“Australia has the highest incidence of food allergies worldwide, with over 800,000 people currently diagnosed and that number continuing to rise at a rapid rate,” according to Well and Good. “Over the last decade, schools have become increasingly aware of just how serious the implications of a nut allergy can be. Well and Good aims to foster peace of mind in parents of kids with allergies, so they manufacture all of their products in Melbourne in an entirely nut-, dairy- and gluten-free environment.”
The new range of baking mixes include:
- Well & Good Lemon Coconut Cake
- Well & Good Crumble Cake
- Well & Good Caramel Slice
- Well & Good Choc Fudge Brownie
- Well & Good Chocolate Chip Cookie.