Wonder is making big changes to one of Australia’s favourite bread brands.
In April, Wonder launched Wonder Recycling Rewards, a fun and easy program for Aussie schools to recycle bread bags that might otherwise go to landfill. Over 1000 schools across Australia registered and have been collecting bread bags for recycling.
Additionally, bread bags collected through the Wonder Recycling Rewards program will be turned into new and sustainable items that kids can play on or with.
Across participating stores, consumers can return Wonder bread bags to be recycled, reduce waste to landfill, while returning valuable materials to be reused.
As well as making its bags 100% recyclable, Wonder has also reduced the plastic content of its bags by 25%, saving “approximately 400 tonnes of plastic from being produced each year,” according to the brand.
In the coming months, Wonder will “potentially remove almost 50 million small pieces of plastic from the waste stream annually through the introduction of cardboard bread tags, ensuring that the brand is working together with its community to eliminate single-use plastics.”
Wonder Senior Marketing Manager – Baking Cheree Andrews says, “We want to help kids thrive and grow with products full of nutritious goodness to fuel their play today, whilst creating a better future for tomorrow. A big focus is on reducing the impact of plastic on the environment, so initiatives such as our 100% recyclable bread bags, made with 25% less plastic, and our recyclable bread tags will help significantly reduce plastic waste.”
“In partnership with our 2021 Recycling Rewards program, over 400,000 kids and their families, across 1000 schools have collected Wonder bread bags and bread tags, which will be used to create playground equipment. We truly are turning waste into wonderful.”
With that in mind, reducing carbon emissions forms part of Wonder’s bigger sustainability journey.
“We’re proud to announce that as of July 1st, 2021, every loaf of Wonder bread produced in our bakeries is now made using 100% renewable electricity. The move to 100% renewable electricity across our bakeries will help reduce carbon emissions from these facilities,” Ms Andrews said.