Woolworths has announced a limited-edition milk range to help provide short-term relief to drought-stricken dairy farmers.
Available in Queensland, NSW, ACT and Victoria from mid-October, the new drought relief range will offer customers additional Woolworths Full Cream and Woolworths Lite Milk varieties at $2.20 for two litres and $3.30 for three litres. The extra 10 cents per litre will go to dairy farmers in drought affected areas.
Supporting drought-affected regions
According to the supermarket, they will work with its own brand fresh milk suppliers who source milk from drought-affected regions to setup a drought relief oversight committee. This committee, which will include an independent auditor and dairy industry representation, will ensure the extra 10 cents per litre paid to suppliers is distributed to dairy farmers.
“There’s no doubt many dairy farmers are doing it tough in the face of the drought and we’re keen to support them through this difficult time,” Woolworths Director of Fresh Food Paul Harker said
“Many of our customers have told us they want to help and are willing to pay more for their milk to do so.
“This new range of drought relief milk will provide customers with that choice, safe in the knowledge the extra money will flow through to dairy farmers in drought-affected areas.”
Immediate price increase
Until the new drought relief range hits the shelves, Woolworths has increased its existing three litre milk from $3 to $3.30 in Queensland, NSW, ACT and Victoria to ensure drought relief funds start flowing through to dairy farmers as quickly as possible.
Coles followed suit this morning introducing the same levy. From today, the supermarket has increased the price of its three-litre milk from $3 to $3.30, with the additional money going to farmers.
