Woolworths has announced significant changes in the structure of its rewards program in response to customer feedback.
As of August 31, 2016, members will earn rewards on every dollar they spend in Woolworths’ supermarkets and BWS stores and, for the first time, members will also earn on every dollar they spend at Caltex Woolworths outlets. Woolworths is also introducing more ways for Woolworths Rewards members to accelerate their rewards. These include exclusive members offers across Woolworths and BWS stores, the ability to earn points while shopping at Caltex Woolworths sites, double points on items from essential household categories and an increase in personalised offers.
Woolworths also confirmed the addition of two redemption options for points: a choice to convert savings to Qantas Points, or to bank them for Christmas.
“When we launched Woolworths Rewards, we made a commitment to put our members first and make improvements in response to their feedback,” Woolworths Director of Loyalty and Customer Data Ingrid Maes said. “We are pleased that our members have responded positively to automatically getting money off their shopping. However, we’ve acknowledged that we didn’t deliver enough orange ticket offers in-store and while many of our members have been rewarded well, too many have not.
“By introducing a guaranteed reward per dollar spent at Woolworths supermarkets, BWS and selected Caltex Woolworths sites, all members receive a reward when shopping with us.”
Members will automatically get $10 off their shopping each and every time their points balance reaches 2,000 Woolworths Points, or they can choose to bank these savings for Christmas.
Members who prefer Qantas Points will be able to convert at a rate of 870 Qantas Points for every 2,000 Woolworths Points from August 31, 2016.