Woolworths has kicked off its 2025 Anzac Appeal with the RSL, launching the retailer’s regional campaign at Woolworths Wangaratta, Victoria.
The partnership between Woolworths and the RSL is now in its 11th year. Customers can now purchase badges and wristbands, with all funds going to the RSL to support veterans and their families
Woolworths Wangaratta Store Manager Allison Stone knows the importance of the appeal and the support it provides, being a veteran herself.
“Having served in the Australian Navy for seven years and coming from a family with a service history going back six generations, I’m very proud to be part of this year’s appeal,” she says.
“As a veteran I understand the adjustment that is required to return to civilian life and the difficulties that many ex-service men and women find.
“I was fortunate to be able to land a job with Woolworths that has resulted in a seventeen-year career, but not everyone is as lucky as me.”
“It’s a really proud moment to have my employer Woolworths support the Anzac Appeal in a genuine way that will raise funds to help those veterans doing it tough.”
Wangaratta RSL Senior Vice President Andrew Kay says funding from the Anzac Appeal is becoming more important to sub-branches.
“Across the state, the demand for support from the RSL is growing, which is consistent with what was sadly articulated through the Royal Commission into Defence and Veteran Suicide,” he says.
“The ANZAC Appeal is the major annual RSL fundraiser and is crucial to making sure Wangaratta RSL has the resources to deal with the issues of local veterans.
“Having Woolworths involved is a boost for the RSL, ensuring the Anzac Appeal is front of mind over the next few weeks when people are doing their grocery shopping.”
This year’s campaign will see 20¢ for every pack of Anzac biscuits sold from Woolworths between 23 and 25 April go to the Appeal, while proceeds from Bakers Finest Anzac Biscuits (tins and packets) will go to RSL Australia.
Woolworths will promote the Anzac Appeal via an in-store marketing campaign, with a media value of $1.1 million across digital screens, posters, landscape point-of-sale tickets, and in-store radio.