Woolworths has launched its new Everyday Market platform on Woolworths.com.au nationally today.
Everyday Market is an online marketplace designed to complement the existing food and grocery range at Woolworths.com.au, with a focus on aisle extension in the household appliances, baby, toys, pet care, health and beauty categories.
Customers can now access thousands of extra products from hundreds of brands such as Russell Hobbs, Nutribullet, Dyson, Barbie, Fisher-Price and Vetalogica at Woolworths.com.au.
Customers can add products from Everyday Market Partners including BIG W, Healthylife, PetCulture, Designer Bums and Joonya to their online cart as they do the regular grocery shop and buy it all in one simple transaction.
Woolworths General Manager Everyday Market Lance Eerhard says: “Millions of customers use our website to shop for food and groceries every week. With Everyday Market, we want to help our customers get more of their everyday needs in the one seamless and convenient online shop.
“We’re starting with a small group of partners and it really is just the beginning. We have ambitions to more than double our online range and offer tens of thousands of new products to our customers over time.”
Woolworths’ website and digital apps are visited by more than 12 million users each week, according to the retailer.
Australian owned eco-friendly reusable nappy brand, Designer Bums, has signed on as an inaugural Everyday Market Partner.
Designer Bums owner and Director Carla Schwef says: “Reusable cloth nappies have been growing in popularity considerably in recent years and the attitude towards more sustainable alternatives is changing. It’s exciting to see they’re now beginning to become mainstream.
“We’re really proud to be aligned with Woolworths, who are dedicated to supporting sustainable alternatives and elevating small business.”
Woolworths has been piloting the Everyday Market in select areas since July 2021.
Mr Eerhard adds: “The response from customers during the pilot was really encouraging, with strong demand for cookware, kitchen appliances and toys.
“Our customers liked being able to get lots of different needs in one place – whether it be a kids’ toy for a birthday, an air fryer to perfect a new recipe, or a set of clippers for a lockdown haircut.”
Everyday Market products are shipped directly to customers by the Everyday Market Partners through their existing delivery arrangements. Customers can select as many items from as many Everyday Market Partners for the one flat $10 shipping fee* and there is no minimum spend on orders.
Woolworths is the “largest” online food and grocery retailer in Australia and reported annual sales of more than $3.5bn in FY21 – representing an increase of around 75 per cent on FY20.