Woolworths is set to match every dollar donated by customers to OzHarvest’s Christmas Appeal in-store and online.
Funds from this years’ Appeal will support OzHarvest in delivering fresh and nutritious food to more than 1900 charities, with the aim of providing 10 million meals for those in need.
To support the Appeal, customers shopping in Woolworths supermarkets have the option to round up their shop to the nearest dollar at self-checkouts or add a 50¢ token to their basket at full-service lanes. For customers shopping online, a donation can be added to their basket. All money donated will be matched by Woolworths.
Woolworths Supermarkets Managing Director Natalie Davis says the retailer is acutely aware of the pressure that’s being placed on Australian families through cost-of-living increases.
“For many Australians, Christmas is a joyful time, but for those not knowing how they’re putting food on the table, the holiday period is very stressful,” she says.
“Together, we’ve been providing food relief to Australian communities for more than 10 years, which has supported more than 70 million meals for people facing food insecurity in local communities.
“Despite household budgets being tight, we continue to see the wonderful generosity of our customers and teams through the Appeals we host in support of various charity partners.
“These gestures go a long way, and we hope our contributions throughout the year, including $8 million that was donated by Woolworths to our food rescue partners in August, can help extend OzHarvest’s impact even further.”
OzHarvest founder and CEO Ronni Kahn AO says in our so-called ‘lucky’ country, it’s devastating to think that 3.7 million households are struggling to put food on the table.
“We see the need in the communities every day and are doing our best to make sure good food gets to those who need it most, but often there’s just not enough,” she says.
“The Christmas Appeal is a wonderful way to help us feed more people in need and from now until the end of the campaign every donation will be matched – doubling your impact instantly! A huge thank you to the Woolworths team and all their customers who choose to donate this year – we couldn’t do what we do without you.”
The OzHarvest Christmas Appeal will run until 26 December. Customers can also look out for the Woolworths Dreamy Choc Chip Santa Cookies in stores and online. 50¢ from every pack is donated to OzHarvest, with donations from these purchases also being matched.