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MEAT & POULTRY ADAPTIN G TO CHANGE Australians are known for their love of meat, but today a growing number are opting for less meat in their diets or cutting it out altogether. Retail World takes a look at the ever-evolving meat and poultry category. ABy Nicholas Rider. ustralians consume a substantial amount of meat. Depending on the source, figures suggest Aussies in recent years have been eating almost 110kg per capita each year. In contrast, one in three Australians are limiting their meat consumption, while a further one in 10 are already following a meat-free diet (Life Health Foods and Food Frontier, ‘Hungry for Plant- Based’, 2019). With obvious demand for ‘genuine’ meat, as well as plant-based alternatives, all segments of the market are exploring innovation and variety to keep on top of a wide palette of tastes and trends. 24 RETAIL WORLD SEP, 2020