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PRODUCT OF THE YEAR FROM PAGE 39 CATEGORY: Dental Care WINNER: TePe Oral Hygiene Products, TePe Australia & NZ Pty Ltd, TePe GOOD Toothbrush, $3.99 TePe Australia & NZ points to oral health having increased in importance over the past few years. “We’re also finding sustainability is a major trend within oral health, too,” TePe Australia General Manager Anne- Kristin Ottosson said. “We believe the GOOD toothbrush is an extension of this. “For such a young company to be recognised by Product of the Year is an outstanding achievement and one we’re really proud of.” CATEGORY: Plant-Based Meat WINNER: v2food, Plant-Based Meat, $8.50 “Current trends tell us that six in 10 Australians are interested in trying a meat-free alternative, so we’re honoured to have won the award for Product of the Year in the plant-based meat category,” v2food CEO Nick Hazell said. “We’re committed to making delicious and sustainable products available for everyone at an affordable price point ... as we continue to expand our range of products, offering sustainable plant-based meat alternatives that slot seamlessly into people’s everyday meals.” CATEGORY: Cold Beverage WINNER: SC Johnson, B-fit, $5 B-fit’s Marketing Director James Keep spoke to Retail World about the plant- based organic fitness hydration drink winning the Cold Beverage category for Product of the Year. What are the current trends within this category? Consumers’ view of ‘healthy’ has rapidly evolved and the recent Covid-19 events have highlighted to a lot of people an even greater need to eat and live well. In terms of how that is impacting what people buy, we’re seeing juice growth slowing in the marketplace as health-conscious consumers reject high-sugar options and opt for healthier alternatives like organic beverages, which continue to see strong growth. What are your thoughts about winning in this category? I’m delighted B-fit has been recognised as Product of the Year in this category. The recognition of this innovation highlights the consumer desire for the healthier hydration options that are being offered to them at the moment. When did the team begin producing B-fit? The B-fit journey began with a great idea that became a mission. The goal was to create fitness hydration that was a smart choice: an innovative way to hydrate, nurture and make the world a better place. We were on the shelf in March 2020. Why does B-fit stand out from other ‘health’ drinks? B-fit is a unique certified organic, plant-based hydration drink featuring naturally occurring electrolytes sourced from the finest ingredients. Lightly sweetened with pure agave nectar and Manuka honey, B-fit’s nutrients are sourced from coconut water and botanicals and feature no artificial sweeteners, colours or preservatives. Responsibly sourced, B-fit is low in sugar and delivers nutrients via organic plant-based ingredients that complement every fitness, health and wellness program. What are your future plans? Many! We know when people try B-fit they fall in love with it, so our aim is to grow our loyal fanbase and build out further success from there. “The goal was to create fitness hydration that was a smart choice: an innovative way to hydrate, nurture and make the world a better place.” 40 RETAIL WORLD NOV, 2020