Australian family-owned fresh juice processor Grove Juice has launched new packaging that puts indigenous artists in the spotlight.
Continuing its support of Aboriginal and Torres Strait Islander communities across Australia, Grove Juice has partnered with the Warlukurlangu Art Centre to feature seven limited-edition, ‘Aboriginal Art Series’ artworks on its two-litre juice range.
The ‘Aboriginal Art Series’ by Grove Juice takes inspiration from a remote community of Yeundumu and aims to connect consumers with the brand’s community-centric values, with a percentage of sales from every bottle benefiting the artists and the Warlukurlangu Art Centre.
Grove Juice is proud to showcase these values which date back to the 1990s when founder, Dick Estens established the Aboriginal Employment Strategy; a not for profit which now helps 1500 indigenous Australians find employment each year. Some of the funds raised will also go towards this essential service.
“These beautiful works of art will not only seek to raise money for indigenous communities, but help to build self-esteem via expanded employment opportunities, and also enable Grove customers to learn about the work AES does whilst they eat their breakfast, says Mr Estens, who is also an honorary recipient of the Human Rights Awards.
Containing juices made from 100% Australian grown fruit, the packaging will be covered in striking artwork from featured artists which include four globally renowned Central Western Desert artists: Agnes Nampijinpa Brown, Liddy Napanangka Walker, Vanetta Nampijinpa Hudson and Margaret Nangala Gallagher.
“Our limited edition, two litre juices will be available in over 840 supermarkets across Coles, Woolworths and Aldi nationally, and we hope to raise at least $50,000,” says Grove Juice Managing Director Greg Quinn.