International cat food brand Reveal has officially launched in Australia, with its range of premium wet cat food and lickable treats now available exclusively at Coles supermarkets nationwide.

Built around its visibly better food philosophy, Reveal puts real pieces of protein front and centre, offering cat owners a clear view of what’s in their cat’s bowl, according to the brand.

The Australian launch introduces Reveal À La Carte, a premium range of complete and balanced, grain-free wet cat food featuring real pieces of chicken and fish in broth, alongside Reveal Lickable Purée Treats, designed for treating and hand-feeding.

“We’re excited to bring Reveal to Australian cat owners for the first time, exclusively through Coles,” said Julia Bowden, General Manager APAC at MPM Products.

“Reveal is all about food that looks as good as it tastes, with real pieces of protein you can see and recipes designed around cats’ enjoyment. From everyday meals to lickable treats, we’re giving cat owners more ways to make mealtimes and treat time special.”

The Reveal À La Carte range brings together complete and balanced nutrition, grain-free recipes and real pieces of protein in a “delicious” broth. The range includes:

• Chicken Breast in Broth (70g)
• Tuna Fillet in Broth (70g)
• Tuna Fillet & Prawn in Broth (70g)
• Chicken Selection Multipack (6 × 70g)
• Fish Selection Multipack (6 × 70g).

In a palatability study, niine out of 10 cats loved Reveal*, highlighting the appeal of the brand’s recipes.

Also, now available at Coles, Reveal Lickable Purée Treats offer a different way to reward cats and enjoy moments of connection through hand-feeding. The range includes:

• Chicken Purée Lickable Treat (4 × 14g)
• Tuna with Salmon Purée Lickable Treat (4 × 14g)
• Lickable Purée Treat Variety Selection (20 × 14g).

Together, the two ranges bring Reveal’s approach to visible ingredients and cat appeal to Australian shoppers, spanning everyday feeding and treat occasions.

Reveal À La Carte and Reveal Lickable Purée Treats are available exclusively at Coles supermarkets nationwide.

*Palatability study conducted with 30 cats over two days. The study found that 100% of participating cats ate 100% of the Reveal À La Carte chicken and tuna products offered during the study. Individual preferences may vary.