Pic’s Peanut Butter has appointed Aimee McCammon as its new CEO.
According to the brand, building great brands is in Ms McCammon’s DNA, with the executive helping shape internationally renowned brands, including Whittaker’s, 42 Below, Toyota and Lotto.
Most recently, Ms McCammon has been CEO NZ of entertainment, advertising and technology company Augusto Group.
On her new appointment, Ms McCammon says she “can’t wait to be in the thick of it for the next chapter”.
Pic’s Peanut Butter founder Pic Picot, who will remain actively involved in the business, notes that although he could ‘pic and choose’ from a number of smart characters to steer the ship, he’s thrilled that it comes with a family tie.
“Aimee is fiercely intelligent and with all her knowledge of the business both professionally and personally, I couldn’t think of a better person to chart our next course,” he says.
“Of course, with family comes a certain honesty and if you’ve read my book, you’ll know I’ll still be offering my advice. Family catchups will no doubt be even more colourful this year.”