VEGEMITE has unveiled its highly anticipated 100th anniversary label designs, as the product rolls off Bega Group’s production line in Port Melbourne and makes its way to retailers across the country.
VEGEMITE is releasing three limited-edition jars ahead of its 100th birthday on 25 October with each design paying homage to a label that debuted across its 100-year legacy. One of the commemorative designs, inspired by VEGEMITE’s 1930s’ jar, will also feature on VEGEMITE’s 350g Squeezy product.
While VEGEMITE’s packaging has evolved over the years, the anniversary collection looks back at and are inspired by VEGEMITE label designs of the past.
Bega Foods General Manager Marketing Matt Gray says, “Australia’s love for VEGEMITE runs deep, and we are excited to be releasing 100th anniversary label designs to mark this incredible milestone.”
With three designs to collect, it’s a chance for Aussies to own a keepsake from the brand’s golden centennial year – and a piece of Aussie history.
VEGEMITE’s 100th birthday jar and squeezy designs is available from Coles, Woolworths, and independent supermarkets. VEGEMITE predicts that the 100th anniversary labels will be in circulation until November, unless sold out prior.