Confectionery brand Double ‘D’ is making a monthly donation plus 5% of all online sales from its Smart Sweets range to the National Breast Cancer Foundation (NBCF) for the next 12 months.

The announcement was made by Double ‘D’ Managing Director Justin Hughes at the mid-point of Breast Cancer Awareness Month in recent weeks.

“We get lots of questions about the origin of our name,” says Mr Hughes. “We’re not oblivious to its double meaning, but rather than shy away from it, we decided lean in and use the humour around the messaging to throw light on a serious subject.

“Humour aside, we’re incredibly proud to have partnered with the NBCF to support their vision of zero deaths from breast cancer.”

Early detection plays a vital role in the journey towards zero deaths. With this in mind, Double ‘D’ says: “From A to Double ‘D’, we want Australians to check ‘em regularly”.

NBCF CEO Associate Professor Cleola Anderiesz says the organisation is excited to welcome Double ‘D’ as a corporate partner for Breast Cancer Awareness Month and is grateful for its generosity.

“These proceeds will be used to fund world-class breast cancer research and their clever DD campaign will help raise awareness about breast cancer in a light-hearted and engaging way,” she says.

And for those still wondering, the name Double ‘D’ comes from the technique of double distilling used to create the first Double ‘D’ products back in 1920.