To celebrate World Chocolate Day, Cadbury Australia is unveiling a velvety chocolate experience. Its new Cadbury Dairy Milk Velvet is said to be a “smoother, more chocolatey”, milk chocolate with a recipe that has 40% more cocoa and 25% more milk than the classic Cadbury Dairy Milk Milk Chocolate.
As a cherished treat for over 100 years, Cadbury Dairy Milk is a staple in 3 of 4 Australian homes (T.Chocolate confectionery T. Australia Nielsen Homescan MAT to WE 19/5/24). The expanded offer provides choice for consumers based on their taste preferences, while maintaining the high quality synonymous with Cadbury
“Catering to Australians’ emerging taste preferences, Cadbury Dairy Milk Velvet is for milk chocolate lovers seeking a smoother, more chocolatey taste but with the same quality they know and expect from Cadbury Dairy Milk,” said Katrina Watson, Senior Marketing Manager, Mondelēz International ANZ.
Available in two varieties – Milk Chocolate and Milk Chocolate with Hazelnut, Cadbury Dairy Milk Velvet offers a unique shape that is said to heighten the pleasurable milk chocolate taste experience.
Cadbury Dairy Milk Velvet will be available nationwide from 29 July for RRP $6.