Coles has launched its annual appeal for SecondBite to help feed Australians doing it tough this winter.
The Coles SecondBite Winter Appeal starts as new SecondBite research conducted by YouGov reveals that just over three quarters (76%) of Australians struggle more financially in winter, most commonly due to high electricity or energy bills (57%) with those living in South Australia, Victoria and NSW struggling the most.
From today (17 July) until 30 July, customers can help support SecondBite by purchasing a $2 donation card at a Coles supermarket or by donating at any Vintage Cellars, Liquorland or First Choice Liquor Market store. Donations can also be made via Coles Online.
There are also “more ways than ever” to support SecondBite at Coles this winter, says the retailer, with “well-loved” brands Chobani, Mount Franklin, Nando’s and the Natural Chip Co. joining the cause, with a portion of sales from selected products going towards the appeal.
SecondBite CEO Daniel Moorfield says the need for food relief is heightened during the winter months and urges shoppers to support the appeal by purchasing a $2 donation card or participating product at Coles.
“The need for food relief is exacerbated this winter as many vulnerable Aussies are faced with choosing between heating or eating, finding they can no longer make their budget work to cover the necessities,” he says.
“The funds raised at Coles will help SecondBite to meet the increased demands and will help us to continue to rescue and deliver nutritious food free of charge to more than 1000 community food partners.”
Coles Chief Operations and Sustainability Officer Matt Swindells says the annual Winter Appeal is an important way for Coles to support SecondBite.
“Coles is incredibly proud of our longstanding partnership with SecondBite which in turn supports local charities and community organisations across Australia including schools, neighbourhood houses, domestic violence crisis shelters and Indigenous health services,” he says.