Pringles has introduced its new Spicy range, featuring brand-new flavour, Zesty Chilli & Lime, alongside the return of Sizzlin’ Chipotle Sour Cream with updated packaging.
According to the brand, the Pringles Spicy range is a worldwide exclusive with a flavour profile that has been “meticulously crafted” to appeal to the local tastes of Aussies and Kiwis.
The new Zesty Chilli & Lime flavour boasts a “vibrant fusion” of citrus and a “kick of subtle heat in every crunch”. For those who prefer a “milder experience without compromising on taste”, the Sizzlin’ Chipotle Sour Cream flavour returns with a vibrant new pack.
“Everyone has a secret spicy side to them and we’re challenging Aussies and Kiwis to feed their spicy side with the new Zesty Lime & Chilli and fan favourite Sizzlin’ Chipotle Sour Cream,” says Kellanova ANZ Senior Brand Manager for Salty Snacks Ileana Andrei.
“Our new Spicy range is designed to add some more spice into your life and turn snack time into a tantalising flavour-filled moment that leaves you wanting more.”
To celebrate the launch, Pringles is giving fans a “spiced-up” experience through a chance to win a VIP Las Vegas sporting experience worth $50,000. The package includes flights, accommodation, and spending money for a seven-day adventure. There are also additional prizes up for grabs including 300 sets of Pringles sports merchandise. Consumers can enter by purchasing any two Pringles regular-sized cans (118g or 134g).
The new Pringles Spicy range is now available across Australia and New Zealand.