Woolworths has introduced a brand-new lineup of burgers for customers.
There are 16 new burger products that have been designed and developed to cater to a growing number of shoppers who are looking for quality ‘dine-in’ at home options. It comes as the new Burger Consumption Report found 44% of surveyed Australians like to have burgers at home, but don’t think they can make restaurant style burgers.
“Burgers continue to be a foodie favourite, and restaurants are always finding ways to make them even better. We were inspired by that energy and created a new supermarket burger range that’s not just convenient, but juicy, flavourful, and truly satisfying,” says Woolworths Food Company Managing Director Louis Eggar.
“Our teams worked alongside our world-class manufacturing partner Hilton Foods for over 12 months to reimagine the style of burger to meet customers’ expectations for a better at home dining experience. We’re confident that our new range delivers the texture and taste you’d expect from a burger chain, an experience that is both affordable and delicious, allowing customers to recreate restaurant style burgers at home.”
Woolworths says its new burger range goes beyond the standard patty, offering a variety of options for different occasions.
“There’s the classic Woolworths Beef Burger four pack from $8 for the casual dining experience; the Stacker six pack ($8) for those who like double or triple deckers; the Smash Burger six pack ($8) for fakeaway fans; the Slider Beef Burger eight pack ($8) for entertaining; and the Wagyu Beef Burger two pack ($10) for the burger connoisseurs,” says the retailer.