Cartology’s 2024 Campaign of the Year Awards are back this November, celebrating the most effective use of retail media across Woolworths Supermarkets and BIG W.
After launching as an independent awards program last year, the 2024 awards will see the BIG W Campaign of the Year Award recognised alongside the Woolworths Supermarkets Campaign of the Year Award and four category winners across Best Digital Strategy, Best New Product Development Campaign, Best Omnichannel Campaign under $250k and Best Omnichannel campaign over $250k.
2024 Campaign of the Year Judge and Cartology Director of Client Partnerships and Sales Tony Prentice says: “The quality of nominations we received this year was truly exceptional, showcasing remarkable depth of creativity, innovation, customer-centricity and of utmost importance – effectiveness. We were pleased by the clever use of customer insights to address brand and commercial challenges head-on through strategic solutions and the outstanding results achieved both in terms of business outcomes and customer experience, in-store and online.
“Each year, we’re seeing growth in the calibre of work submitted for the awards program. The depth and sophistication of insights addressing real brand challenges continue to impress, showcasing innovation that propels retail media effectiveness. To all the nominees and our valued partners across Woolworths Supermarkets and BIG W, thank you for your ongoing partnership and for raising the bar yet again,” Mr Prentice said.
“Our 2024 finalists have delivered significant results from attracting new to brand and repeat customers, growing their category to delivering overall sales uplift. These brands have further proved the effectiveness of retail media in delivering brand growth.”
The finalists are:
Best Digital Strategy
- Beiersdorf
- Nestlé Purina Petcare
- Primo Back to School.
Best New Product Development Campaign
- Lactalis for Paul’s High Protein
- Nutra Organics
- Snack Brands Australia for Thins Onion Rings
- Unilever for Lynx Fine Fragrances.
Best Omnichannel Campaign under $250k
- Kenvue Listerine for Kissterine: Valentine’s Day
- Mutti June Pasta Sauces
- Reckitt for Vanish x Upparel
- Unilever for Omo / Rexona Netsetgo partnership.
Best Omnichannel Campaign over $250k
- Arnott’s Group for Shapes XBOX
- Asahi Lifestyle Beverages for Pepsi Titan
- Coca-Cola Europacific Partners
- Patties Food Group for Four n Twenty.
BIG W Campaign of the Year
- Hanesbrand for Bonds
- Lego
- McoBeauty
- Microsoft for Xbox.
The awards will be announced on 19 November at Sydney’s Museum of Contemporary Art.
The 2023 Campaign of the Year Awards winners were Coca-Cola Europacific Partners, Vittoria Food & Beverage, Peters Ice Cream and Nestlé Purina Petcare.