bibigo’s Korean offer now at Coles

CJ Foods Oceania has expanded its flagship brand, bibigo, into Coles.

This launch offers Australians access to seven bibigo products, “enriching their choices with authentic Korean flavours and reinforcing the growing influence of Korean culture in Australia”.

With bibigo products already available at Woolworths, this new partnership with Coles boosts CJ Foods’ presence in the Australian mainstream retail market to over half of all stores (approximately 65%).

With each of these stores now featuring at least one product and many of them stocking several SKUs, CJ Foods says the reach and influence of Korean cuisine in Australia has hit an “all-time high”.

The Coles launch includes a range of products that are said to reflect Korea’s rich culinary heritage:

• bibigo Mandu Dumplings: Pork & Chives (525g), Vegetable & Corn (525g), Kimchi Flavoured (280g, vegan).
• bibigo Rice Ball: Kimchi & Cheese (500g).
• bibigo Korean-Style Corn Dog: K-style Corn Dog (450g) and K-style Potato Corn Dog (400g).
• bibigo Sweet Waffle: Bung O Pang Sweet Red Bean Waffle (300g).

“The continued rise of K-culture in Australia has created a wonderful platform for us to introduce even more of our authentic Korean offerings to mainstream markets,” says CJ Foods Oceania Managing Director Eugene Cha.

“We’re thrilled that bibigo products will now be available at Coles, allowing even more Australians to experience the rich, traditional flavours of Korea. Our aim is to make quality Korean food accessible and convenient for everyone.”