Coles has launched its annual Christmas Appeal for SecondBite to help feed Australians in need. 
Until Christmas Eve, customers can get behind the food rescue organisation with the purchase of a $2 donation card in-store at any Coles supermarket. Each card sold enables SecondBite to provide the equivalent of up to 10 meals to charity partners including soup vans, homeless shelters and women’s refuges.
Customers can also support SecondBite by purchasing a limited-edition Remedy Pavlova or Merry Cherry Kombucha, with 20¢ from each 330ml bottle of the Festive Batch sold going to the organisation. Dash Water will donate 20¢ to the Christmas Appeal for every Dash Sparkling Water four-pack sold at Coles, while Cadbury Australia will donate the equivalent of one million meals.
Additionally, customers can help spread the festive cheer for SecondBite at Coles Liquor stores with donations being accepted in all Liquorland, First Choice Liquor Market and Vintage Cellars stores. They can also purchase Local Brewing Co.’s Surplus Citrus Hazy Pale at Vintage Cellars or First Choice Liquor Market with 40¢ from every four-pack sold going to the cause.
SecondBite CEO Daniel Moorfield says funds raised will help SecondBite to feed Australians who are doing it tough during the holiday period and beyond.
“We all know that Christmas is a time of celebration, but unfortunately, it can also be a tough time for many Aussies who are struggling to put food on the table,” he says.
“By supporting the Coles SecondBite Christmas Appeal, you can help make a genuine difference. The funds raised will help us provide ongoing food relief to those who need it most and address the increased need that our charity partners face over the holidays.”
Coles Chief Commercial and Sustainability Officer Anna Croft encourages customers to get behind this year’s SecondBite Christmas Appeal.
“Coles has been a proud partner of SecondBite for more than 13 years and together with our customers and suppliers Cadbury, Remedy, Dash Water and Local Brewing Co., we are aiming to raise enough funds this Christmas to help provide the equivalent of over five million meals to help feed Australians in need,” she says.