PepsiCo Australia has partnered with the Shift 20 Initiative, which aims to boost disability inclusivity and representation in the Australian marketing landscape.
As one of Shift 20’s Official Brand Partners, PepsiCo will run campaigns for its brands including Red Rock Deli and Gatorade that are inclusive of disability. PepsiCo’s staff will also benefit from training and education around disability representation.
The partnership forms part of PepsiCo Australia’s ongoing DE&I commitment to fostering a diverse workforce and creating a collaborative, equitable and inclusive space.
PepsiCo ANZ CEO Kyle Faulconer says the company is so proud to join the Shift 20 Initiative in its mission to influence positive change for every Australian living with a disability.
“Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20,” he says.
Priya Addams Williams, Shift 20 Initiative Lead at the Dylan Alcott Foundation, says the organisation is so excited to have PepsiCo on board as a Shift 20 Partner.
“To have such iconic brands recognise the importance of disability representation and inclusion is huge and we’re looking forward to consulting on future campaigns for Gatorade and Red Rock Deli to ensure that we’re representing the nearly 20% of Australians who live with disability,” she says.
The partnership, already in motion, will last for 12 months from October 2024.