Thursday, December 12, 2024

Interest in unique stone fruit anything but flat

WA Farm Direct and N&A Group will begin the Ondine series of flat peach and flat nectarine varieties in the Australian market this summer, tripling its volume through the 2024-2025 season.

Ondine flat nectarines and peaches are known for their unique shape and exceptional flavour. Unlike traditional round varieties, these fruits have a distinctive flat appearance, making them not only visually appealing but also incredibly easy to eat. Their juicy, sweet flesh is perfect for snacking, baking, or adding to your favourite summer salads. The Ondine offering is set to draw new customers to the category, while also increasing purchase frequency and volume.

Ondine flat nectarines and peaches emerges from the orchards of Cobram in Victoria and Perth Hills in Western Australia. The success of these fruits can be attributed to the ideal growing conditions found in these regions. Cobram’s fertile soils create the perfect environment for cultivating high-quality stone fruits along with the temperate climate in the Perth Hills.

This season the crop is due to commence early December in both production locations and the fruit is looking delicious. The crop estimation 650 tonnes of flat nectarines and peaches (Class 1 fruit) will be available for the 2024/25 season, with fruit to be supplied from the two production bases.

From December to March, Ondine flat nectarines and peaches will be available at selected Woolworths (NSW, Queensland and WA) Coles (NSW, Victoria and Qld) and independent grocers.

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