Friday, February 7, 2025

Chiko Roll named Australia’s favourite snack

The humble Chiko Roll has claimed the throne as the country’s most loved snack earning a perfect 100 popularity score.

Pack & Send, an Australian courier service that ships thousands of native ‘care packages’ to consumers annually, used search volume data to identify the Aussie snacks people are most curious about. Iconic Aussie treats such as Tim Tams, lamingtons, Shapes, Cheezels and more, were analysed and allocated a unique weighted score ranking to reveal the ultimate snacks.

“Australian snacks” amass over 10,700 global monthly searches and a staggering 49,700 monthly global searches for ‘Tim Tam’ alone. It seems like curiosity for the country’s most loved snacks is on the rise, expanding beyond the borders with people around the world eager to get their hands on beloved Aussie treats.

“Whether you favour sweet over savoury, Australia produces an abundance of beloved – and unforgettable – treats that residents and visitors alike can’t get enough of,” says Nicholas Woodward, Country Manager of Pack & Send.

“At Pack & Send, we oversee thousands of Australian care packages shipped overseas monthly, particularly during peak seasonal periods like national days, Christmas or Thanksgiving containing local goods like Tim Tams, Anzac Biscuits and Cherry Ripes,” he said.

“There’s nothing like a taste of home, and our service connects people globally through the safe and easy delivery of these nostalgic care packages, hampers and gift parcels year-round.”

Australia’s snack favourites revealed

Ranking Aussie snack Average monthly search volume (Australia) Popularity score (out of 100)
1 Chiko Roll 9900 100.0
2 Tim Tam 8100 82.0
3 Cheezels 4440 45.4
4 Cherry Ripe 4420 45.2
=5 Lamingtons 4400 45.0
Passiona 4400 45.0
7 Violet Crumble 3620 37.2
=8 Meat Pies 2900 30.0
Anzac Biscuit 2900 30.0
10 Burger Rings 1940 20.4

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