As Mother’s Day approaches, Woolworths offers a unique glimpse into how Australians celebrate this special occasion from the most popular floral choices to sweet treats including a curated selection of new and returning bakery treats for mum and family celebrations over the Mother’s Day weekend.

• The most popular flowers are chrysanthemums, with roses coming in second
• Over half a million flowers are expected to sell over the Mother’s Day weekend with Saturday being the most popular day.
• Mother’s Day is the biggest week for flower sales at Woolworths – double Valentine’s Day.
• On Mother’s Day itself, there’s a “huge rush” between 9am-11am, with over 100,000 bunches of flowers flying out the door as people grab last-minute gifts for brunch and lunch.

Woolworths Buyer for Floral David Nimmo said: “Mother’s Day weekend is our biggest time of the year for flower sales and we anticipate the chrysanthemum will once again take the top spot over roses as the most bought flowers for mum or the mother figures in people’s lives. Over half a million flowers are expected to sell over the Mother’s Day weekend.”

Sweet treats

The Woolworths’ Carrot Cake Cheesecake 900g for $22: Responding to overwhelming customer love, the Woolworths bakery is bringing back a much-requested favourite for a limited time, blending two classic treats into “an irresistible” fusion. Available in stores this week and only while stocks last.

Woolworths Large Butter Croissant 10pk $9.50: These croissants are the “top-selling” delight in the Woolworths cakes selection.

Cloud Theory Loaded Marshmallows 9pk $16.00:  A brand-new offering from Cloud Theory, newly launched just in time for Mother’s Day, presenting a unique twist on a classic treat. Toscano Assorted Macarons 12pk $10.50: The Toscano Assorted Macarons 12 pack includes an assortment of flavours including salted caramel, raspberry chocolate and lemon tart.

Woolworths Chocolate and Caramel Cake 400g $8.50: The Woolworths Chocolate and Caramel Cake comes in a smaller 450g size, perfect for smaller Mother’s Day gatherings. The cake also comes in classic Carrot Cake and the refreshing Lemon Layer Cake.

Woolworths Profiterole 8pk $7.00: The Woolworths Profiterole 8pk is a great dessert option for bite sized indulgence.